My blog has been under the moniker of the WyomingJarbo.blog for almost ten years now[1]. The name has early 2000s written all over it.

For those not in the know my nickname has evolved over the years. In high school it was Jarbo[2], which I then reconfigured into Wyoming Jarbo as an homage to Indiana Jones except with the completely rectangular and least populated state. I thought it was funny.

Later after answering many questions about the “Wyoming” part[3] of the name I adopted Jarbochov[4]. After the great Twitter username change of 2011[5] it has been my handle ever since. It’s unique and it was born out of serendipity rather than manufactured or forced.

Over the last year I’ve reflected on how much I miss creating things. I like writing but I also put so much thought into it without much action. The most common advice I see for people who want to write is to just write and not worry about the audience or the content. So that’s my new goal, or stratagem to approach myself and the world.

A stratagem is a plan to outwit an opponent or to achieve an end. My opponent is myself and the world. My goal is to write more, to show the awesome of the world, of technology, of video games, of life. My aim is to muddle up the system add some shades of gray[6] to everyone that reads this. The world is simple where we think it is complex, and it is complex where we think it is simple.

I hope you stay along and encourage me throughout this corporate rebranding of the online space of Jared Cherup, and I hope to contribute in a more regular fashion.