Lateral Technology

An excerpt from Super Mario Bros. 2 (Boss Fight Books Book 6) by Jon Irwin:

Each of these advances in business strategy relied on the same simple idea: building something new from old parts. Yokoi called it the philosophy of seasoned—or lateral—technology. State-of-the-art didn’t necessarily equal innovation and wonder. But find a clever way to combine common ideas and you can surprise and delight an audience—for cheap.

Nintendo has always done this. It’s in their DNA. The Game Boy was technologically inferior at the time, however it prevailed in the handheld market, and its limitations made some of the most creative games. Nintendo doesn’t compete in a 4K, jillion teraflops, HDR market.